What’s your most treasured memory? That’s the question lastminute.com posed in a November 2017 survey of 8,000 adults across France, the UK, Germany, and Italy. The verdict is clear: “a family trip” topped the list in all four countries (59% in France), edging out a romantic getaway (46% for the French). “An epic evening with friends” ranked third for 35% of French respondents. Holidays clearly create lasting magic, with Europeans averaging 8 such memories.
What elevates holidays? They let us discover vibrant cities and landscapes, share intimate moments with loved ones, and embrace fresh adventures—like indulging in local flavors. For 32% of French people (versus 28% of Europeans), summer holidays hold their most precious memory; Christmas trails at just 17% for Europeans. lastminute.com tested this further in an experiment, offering volunteers cash to “erase” a memory (simulated, of course!). Video subjects all refused, yet 38% of French survey takers said they’d accept…
And you—would you trade beautiful memories for money?
