Sustainable tourism? Yes, yes, it exists and it even interests more and more people, in search of new experiences. It is the Booking.com site that carried out a study on a global scale to understand how travelers consider sustainable tourism. But what exactly is sustainable tourism? Eco-friendly travel or, in other words, eco-responsible tourism means traveling while respecting nature and the planet. But according to the respondents, these criteria are more or less important... "More than half of the respondents (56%) consider that staying in an eco-responsible establishment constitutes an ecological stay and more than two thirds (68%) confirmed that they would be more likely to choose an accommodation if they knew that it is environmentally friendly,” reveals the study by Booking. However, 22% of people said that they found this kind of place "too expensive" and "less luxurious" or simply that they did not know about sustainable tourism (for 39% of respondents).
The study also looks at the nature of green establishments. We discover that "sustainable accommodation" is not all perceived in the same way... For 16% of travellers, camping would already be a form of responsible tourism, while 22% think that to really live an ecological experience, you should stay in a nature reserve. In addition to the place, 35% of respondents believe that volunteering and discovering local cultures (12%) are important to participate in green tourism.
Even if some tourists remain skeptical of eco-responsible travel, 62% of people would still consider leaving for responsible tourism. It's encouraging for the environment and it makes us want to broaden our horizons!
