"Are we there yet?" "How much longer?" "I'm bored!"... Long car journeys can feel endless for kids—and parents alike. Hertz, the leading U.S. car rental company, is changing that with its innovative 'coloring car' concept, billed as the blueprint for ultimate in-car entertainment. Designed to keep children engaged for hours, this family-friendly innovation has us excited.
The interior—from seats to ceiling—is covered in a special material printed with popular coloring designs: cars, castles, animals, suns, clouds, and more. In a demo video, a Volvo XC60 showcases the transformation beautifully. Currently in testing in England, the vehicle is undergoing rigorous coloring trials to gauge user satisfaction. If it proves a hit, Hertz plans a global rollout.
Best of all, it's not just for kids—adults can join the fun too. We'd love to give it a try!
