Austin Simms manages a cafe in Virginia, USA. Some customers, however, overlook basic courtesies like "hello," "please," and "thank you."
To foster better interactions, Simms introduced a straightforward pricing model: the ruder the order, the higher the coffee price.
His outdoor sign makes it clear:
The menu lists:
- "A coffee": $5
- "A coffee, please": $3
- "Hello, a coffee, please": $1.75
Politeness literally saves money. Even during morning rushes, baristas deserve respect as fellow humans. This sign serves as a gentle yet firm reminder.
"I was fed up with rude customers who couldn't take a few seconds to say 'hi,'" Simms shares.
At Cups, service always comes with a smile—and now, greater courtesy from guests.
