The traditional beach holiday is fading fast. Today’s trend? Vacations perfect for sharing with friends. Budget’s recent survey reveals that 46% of Dutch young adults aged 20-30 book trips explicitly for the bragging rights. These adventurers thrive on novelty—46% opt for unique experiences, with 35% driving their own cars to veer off the beaten path.
No surprise, then: 57% of 20-30-year-olds scour online and social media reviews before booking. Selfie culture endures too—35% capture shots amid crowds or against stunning backdrops.
The survey also ranked last year’s top European summer events by buzz, blending gastronomy and thrills. Here are the top 10:
1. France – Course Ultrarail du Mont Blanc
2. Austria – Red Bull 400
3. Spain – Salinas Longboard Festival
4. Spain – Descenso del Sella
5. United Kingdom – Bestival
6. Italy – Cous Cous Festival
7. Netherlands – NK Beach Volleyball Young Professionals
8. Italy – Cortona Mix Festival
9. United Kingdom – Leeds Festival
10. Belgium – PukkelPop
