Genealogical tourism is surging in popularity, allowing travelers to reconnect with their ancestral homelands and uncover personal heritage. In response, Airbnb—the leading platform for unique accommodations and experiences—and 23andMe, the pioneering at-home DNA testing company, have launched a seamless partnership. Airbnb provides global stays and curated activities, while 23andMe reveals your genetic origins. A 23andMe study shows 73% of Americans are eager to take a DNA test to trace their roots.
It's simple: Complete your 23andMe at-home DNA test, receive your ancestry report, then visit the dedicated site. Click on highlighted countries from your heritage to explore Airbnb listings and experiences in those regions. Since 2017, Airbnb has offered 'Experiences'—immersive activities led by locals, such as photography workshops in Paris, pasta-making in Rome, brewery tours in London, horseback riding in Barcelona, traditional textile dyeing in Mexico, or Chinese calligraphy in San Francisco.
Genealogical travel opens doors to diverse destinations. 23andMe data reveals customers' top ancestral countries: United States, Canada, United Kingdom, Mexico, Germany, Ireland, Poland, mainland China, Spain, Nigeria, India, and Russia. On average, users discover ancestry from 5 distinct populations.
Ready to embark on your heritage journey?
