If in 2017, the number of electric cars in the world was only 1.1 million, this figure will reach a record level of 30 million in 2030 according to a report conducted by Bloomberg New Energy France. These watt cars will become the new standard of mobility and it is necessary to prepare now for this revolution. Structures welcoming the public such as campsites must offer charging solutions to electromobilists, the number of which will increase over the next few years. Having terminals installed will allow them to attract and retain customers.
The initiative to install a charging station helps to develop responsible and sustainable mobility. A campsite that has the appropriate infrastructure shows its involvement in environmental protection and reveals that it is sensitive to the ecological issues that are currently at the heart of the news. According to a 2017 study by Forbes, 87% of consumers have a more positive image of companies adopting environmental and social initiatives. 88% prefer establishments that have the same ethical value. For this segment of the population, it becomes natural to choose a campsite equipped with terminals rather than one that does not. The establishment can take advantage of the existence of this charging infrastructure to green its fleet and adopt electric vehicles, in order to further highlight its commitment.
Having charging stations on your campsite is a way to stand out from the competition. We know that camping holidays are a dazzling success in France. This attraction is explained by the convivial nature of an outdoor stay to discover a new environment and meet new friendships. Camping is also more economical and suitable for all budgets. It is possible to find all kinds of accommodation ranging from bungalows to mobile homes. Added to this are the many destinations, activities and entertainment that justify the craze for camping.
Moreover, the country has the second largest park in the world after the United States. It also stands out as the leading campsite park in Europe, taking up 33% of the EU park. On the territory, there would be nearly 710,000 sites as well as 7,800 establishments. In such a context, the rivalry promises to be fierce between the operators. To attract more people, it becomes imperative to make a difference. For this, there is nothing better than providing innovative services such as charging infrastructure.
Campsites that are equipped are more attractive in the eyes of an electric clientele. Users of these zero-emission cars are more loyal to establishments where they have been able to take advantage of an appropriate charging solution. They will then return regularly to the site and recommend them to their electromobile entourage. This allows the campsite to better satisfy its customers and generate higher turnover in the process.
Companies that decide to install charging infrastructure benefit from financial support from the government through the ADVENIR program. The goal is to lighten the initiators of projects on the investment to be undertaken. The ADVENIR bonus subsidizes 60% of the cost of equipment and installation with ceilings ranging from 2,100 to 18,000 euros per charging point. One of the conditions for being eligible for this aid is to use the services of an IRVE installer in carrying out the project. To find out the cost of the intervention of this professional, simply request a quote for a camping charging station.
Campsites with terminals advertise for free. Indeed, they are directly referenced on geolocation applications for charging infrastructures such as Charge Map. This means that they are visible to all electric motorists. Thanks to this service, they boost traffic, because customers come to them on purpose to be able to take advantage of the recharge. In addition to locating equipped sites, these applications allow users to share their experiences. If they were satisfied during their visit to the campsite, they will let the community know and the establishment can thus win more customers.
