Novak Djokovic may be a tennis legend and multimillionaire, but his compassion runs just as deep. The Serbian star, renowned for his 24 Grand Slam titles, has channeled his passion for cooking into philanthropy by opening a unique restaurant dedicated to those in need.
Known worldwide for his athletic prowess and plant-based diet advocacy, Djokovic has quietly built a culinary portfolio. He launched his first restaurant in Monaco in 2009, followed by Eqvita, a vegetarian spot in the same city. But his latest venture, opened in Serbia in 2016, stands apart.
This third restaurant serves balanced, healthy meals completely free to homeless individuals and those in precarious situations. Regular paying customers dine alongside them, creating an inclusive, welcoming atmosphere.
For Djokovic, this is a heartfelt thank-you to his homeland. "Money is not a problem for me. I earned enough to feed all of Serbia. They deserve it after the support they've given me," he has shared.
"Why free food? Food is the fuel I attribute all my success to. Of all the things I've experienced as an athlete, healthy eating has changed me the most," the 37-time ATP Masters champion explains.
His emphasis on nutrition aligns with decades of real-world experience fueling his dominance on the court. A nutritious diet truly is foundational to well-being, as experts worldwide affirm.
With an estimated net worth of €185 million, Djokovic has the resources to expand this initiative. His example inspires fellow high achievers to leverage their success for social good.
