Rochefort-en-Terre, a picturesque village in Brittany's Morbihan region, was yesterday named "France's Favorite Village" on Stéphane Bern's acclaimed TV show. Garnering 175,000 votes, it triumphed over Montreuil-sur-Mer and Rocamadour.
This victory heralds a major tourism boom for the Breton gem. "It's enormous," remarked Mayor Jean-François Humeau, citing forecasts for his village. Experts predict over one million visitors in 2017, stabilizing at 900,000 annually. A stark rise from the pre-show 500,000-600,000 yearly visitors—remarkable for a community of under 700 residents. Travelers are shifting from crowded coasts to tranquil escapes filled with scenic walks and fresh air.