Since 2012, acclaimed journalist Stéphane Bern has spotlighted France's most enchanting villages on his beloved TV series. These hidden treasures, often overlooked by mainstream tourism, are chosen from 23 finalists and decided by public vote to crown the nation's top pick each year. In 2017, Kaysersberg in Alsace—a picturesque commune of about 2,700 residents—emerged victorious.
Succeeding Rochefort-en-Terre in Brittany's Morbihan department, Kaysersberg enjoys unprecedented visibility. The 2017 episode captivated around 2.4 million viewers, setting the stage for a tourism boom. Past winners provide inspiring travel ideas, revealing six must-visit destinations across France.